GID 101: Design Theory
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For demographic information, use a search such as
[your topic] AND demograph*
For psychographic information, use a search such as
[your topic] AND (psychograph* OR consumer attitude OR consumer behavior)
It will also be helpful to search for
[your topic] AND (consumer research OR market research)
Demographic or Psychographic Information Online
- American FactFinderCity, county, and state data from the U.S. Census Bureau.
- American Time Use SurveyInformation about "the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
- Bureau of Labor StatisticsEmployment-related data for U.S. regions, states, and local areas.
- Consumer Expenditure Survey"Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics" from the Bureau of Labor Statistics.
- County Business PatternsEconomic data organized by industry from the U.S. Census Bureau "for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets."
- Esri ZIP LookupDemographic and lifestyle information by ZIP code.
- State and County QuickFactsA variety of data regarding people, businesses, and geography, at the city, county, and state level from the U.S. Census Bureau.
- StateMasterCompare U.S. states on a variety of characteristics using data from numerous sources.
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