GID 101: Design Theory
Find Articles
For demographic information, use a search such as
[your topic] AND demograph*
For psychographic information, use a search such as
[your topic] AND (psychograph* OR consumer attitude OR consumer behavior)
It will also be helpful to search for
[your topic] AND (consumer research OR market research)
Demographic or Psychographic Information Online
-
American FactFinderCity, county, and state data from the U.S. Census Bureau.
-
American Time Use SurveyInformation about "the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
-
Bureau of Labor StatisticsEmployment-related data for U.S. regions, states, and local areas.
-
Consumer Expenditure Survey"Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics" from the Bureau of Labor Statistics.
-
County Business PatternsEconomic data organized by industry from the U.S. Census Bureau "for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets."
-
Esri ZIP LookupDemographic and lifestyle information by ZIP code.
-
State and County QuickFactsA variety of data regarding people, businesses, and geography, at the city, county, and state level from the U.S. Census Bureau.
-
StateMasterCompare U.S. states on a variety of characteristics using data from numerous sources.
Please CONTACT US if you have questions.