LaChance Library: GID 101: Design Theory: Business Research for Design Projects

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For demographic information, use a search such as

[your topic] AND demograph*

For psychographic information, use a search such as

[your topic] AND (psychograph* OR consumer attitude OR consumer behavior)

It will also be helpful to search for

[your topic] AND (consumer research OR market research)

American FactFinder
City, county, and state data from the U.S. Census Bureau.
American Time Use Survey
Information about "the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing."
Bureau of Labor Statistics
Employment-related data for U.S. regions, states, and local areas.
Consumer Expenditure Survey
"Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics" from the Bureau of Labor Statistics.
County Business Patterns
Economic data organized by industry from the U.S. Census Bureau "for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets."
Esri ZIP Lookup
Demographic and lifestyle information by ZIP code.
State and County QuickFacts
A variety of data regarding people, businesses, and geography, at the city, county, and state level from the U.S. Census Bureau.
StateMaster
Compare U.S. states on a variety of characteristics using data from numerous sources.